1 Hotels

Description / Credit

Agency: Mother New York/Mother Design Creative Director: Christian Cervantes, Michael Ian Kaye Design: Chris Rogers, Jules Tardy Copywriter: Martin Baker, Marisa Aveling Mother: Krystal Loyland, Julia Reisen, Renee Rauchut, Nick Feder Strategy: Jasmine Clarke, Krystle Loyland, Christian Cervantes, Julia Reisen Web Design: Possible Photography: Ben Pogue, Michael Graydon, Brett Stevens, Andreas von Einsiedel

We worked closely with Barry Sternlicht, visionary behind W Hotels, and his team to develop a strategy, identity and brand language for his latest venture, 1 Hotels: a luxury chain launching with three properties in Manhattan, Brooklyn and Miami.

"Every 1 is different.” All inspired by the nature of their location (indigenous and cultural), we created a flexible identity, visual world and tone of voice inspired by each hotel's unique location along with comprehensive guidelines, a brand book and collateral (marketing, internal, etc). We also partnered with digital agency Possible for art direction of the brand’s website as well as the creation and curation of online content.