Agency: BIG (Brand Integration Group,Ogilvy & Mather) Executive Creative Director: Brian Collins Creative Director: Weston Bingham Design Director: Allen Hori Design: Christian Cervantes Photographer: RJ Shaughnessy

With over a 100 years of imaging technology, Kodak looked to evolve its identity and signify its commitment to digital. We created the company’s new logo and an identity system designed to be easily understood and applied across a comprehensive amount of applications while still maintaining consistency into its next transformation.