Description / Credit

Agency: Mother / Mother Design Creative Director: Christian Cervantes Strategy Director Dan Broadwood Design: Haider Muhdi, George Lavender, Gala Slater Mother: Cat Cooke Photography: Sam Coleman Food Stylist: Iain Graham

Our challenge was to create a new brand positioning and identity that would establish Plenish as the iconic leader of its category in the UK. Most juice brands focus on what’s in the juice not what’s in it for you. Instead, we gave Plenish a powerful new focus. In-keeping with this forward-thinking, active and positive brand, we created an identity that pushes forward and heroes the brand’s role as a smart addition to your arsenal. The brand world was all about powering up so that you can press on and crush it.