Portfolio

BP Helios House

Description / Credit

Agency: BIG (Brand Integration Group, Ogilvy & Mather) Executive Creative Director: Brian Collins Creative Director: Chuck Rudy Design: Christian Cervantes, Mark Aver, David Harlan, Hee Chun Architect: Office dA, Johnston Marklee Lighting: M3

Tasked with the challenge of creating a better gas station experience to serve as a model for all of BP’s 20,000 stations, Helios House was born. Sustainable building practices were the focus as we directed everything from inception: partner selection and management to station concepts and branding. The first gas station submitted for Leadership in Energy and Environmental Design (LEED) certification, the result is an energy efficient structure aware of its own paradox yet still seeks to reduce its impact and serve as a laboratory for better building strategies.

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