Coca-Cola Zero

Description / Credit

Agency: BIG (Brand Integration Group, Ogilvy & Mather) Executive Creative Director: Brian Collins Creative Director: Barry Deck Design: Christian Cervantes Illustration: Christian Cervantes, I Love Dust

For the launch of Coca-Cola Zero we created an identity and visual language designed to be applied internationally across a limitless number of packaging, advertising, outdoor and web applications. The outcome was a chilled out world suited to appeal to a male audience looking for an alternative, zero calorie diet drink.