Description / Credit

Agency: Mother New York/Mother Design Creative Directors: Michael Ian Kaye, Piers North Design Director: Christian Cervantes Design: Christian Cervantes, Chris Rogers, Wei Lieh Lee Art Director: Brennan McGrath Copywriter: Greg Matson Mother: Aarti Thiagarajan, Julia Shapiro Strategy: Daniel Edmundson

For all the brands bringing manufacturing back home, for all the new companies building their businesses right here, American products are still too hard find. Flagged is an identification system within JCPenney designed to pull American-made brands together, to give them a special home, to offer them a platform, to elevate their category and to give them a symbol that unities them as one.