Maison Gerard Collateral

Description / Credit

Agency: Mother New York / Mother Design Creative Director: Christian Cervantes, Michael Ian Kaye Design: Chris Rogers, Christian Cervantes, Jules Tardy, Zhang Qingyun, Leo Porto Mother: Akiko Kurematsu, Bridie Picot, Julia Reisen Photography: Josh Dalsimer, Robert Levin, Katherine Wolkoff Art Buyers: Bridie Picot, Shalini Carbone Printer: Frank Aresta

Founded in 1974, Maison Gerard is a gallery that specializes in Fine French Art Deco Furniture, Lighting and Objects d’art. For the opening of their new gallery showroom, we created an identity system with corresponding printed materials that communicated the brand’s storied elegance yet contemporary edge. The new brand expression is used to promote the collections with a premium sensibility using only the most high-quality materials. Each individual piece of design/collateral is created to be a fine collectible artifact in itself, one worthy of the discernable taste of Maison Gerard’s clientele.