Agency: Mother New York/Mother Design Creative Director: Christian Cervantes, Michael Ian Kaye Design: Christian Cervantes, Chris Rogers Mother: Akiko Kurematsu Printer: Frank Aresta
Founded in 1974, Maison Gerard is a gallery that specializes in Fine French Art Deco Furniture, Lighting and Objects d’art. For the opening of their new gallery showroom, we created an identity system with corresponding printed materials that communicated the brand’s storied elegance yet contemporary edge. The new brand expression is used to promote the collections with a premium sensibility using only the most high-quality materials. Each individual piece of design/collateral is created to be a fine collectible artifact in itself, one worthy of the discernable taste of Maison Gerard’s clientele.