Target x Harajuku Mini

Description / Credit

Agency: Mother New York/Mother Design Creative Director: Michael Ian Kaye Art Director: Christian Cervantes, Bill Mouton Copywriter: Dave Clark Design: Wei Lieh Lee Photography: Nick & Chloé CGI: Friends With You Mother: Akiko Kurematsu Producer: Jordanna Vogel

To help launch Target's collaboration with Harajuku Mini we hit the streets of Tokyo, the inspiration for Gwen Stefani’s fashion line for children, where our video game dreams came to life.